THE LO DOWN

THE GIRL

Lo Dias is a 24 year old from Newcastle in the North East of England.

Now living and working in Essex/London.

Artistic, creative, professional, published and determined.

5 years experience in the industry starting at MAC and Urban Decay she now works full time in the makeup industry.

Lo was based at her makeup studio "Hidden Heights Creative Studio" in Newcastle city centre but traveled up and down the country glamming clients and working with AD CREATIV for red carpet evens such as the National Television Awards and the Soap Awards, demoing on stage at big makeup and beauty events along side Oscar winning makeup artists and Youtube tutorials that have been featured on the Debenhams beauty blog.

Lo is now living in the south and focusing more on editorial, tv and media work.


THE ARTIST

Always artistic and a perfectionist Lo would be found refusing to budge when it was time to pack up at the craft table at playgroup.

At just 3 years old drawing, painting and generally creating something was what she was interested in.

The passion only grew and as the years went on she would baffle her primary school teachers with monet inspired paintings and being able to creating anything out of a piece of paper and a pritt stick.

She danced and acted at stage school for around 14 years winning competitions and performing at venues such as her majesties theatre in London which only contributed to the creative thinking and confidence to go for what she wanted.


THE INSPIRATION

With a sister 10 years her senior working on makeup counters Lo began to pick up on the fact that you could draw on faces too.

Picking up the late legendary Kevyn Aucoin's "Making Faces" book blew Lo's socks off at the transformations and she got an inkling that this was something she needed to be part of.

Learning tips from the big sister and playing with makeup on anyone who would sit still for 5 minutes kicked off the practice that would become her career.


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